EMBR

Look development, built on film physics.

EMBR/ Out now
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The foundation

Anchored to the medium.

The same frame at 8, 16, and 35mm. Grain and optical texture scale with the gauge, not just bigger grain.

The finished look

The whole look.

Every module in one grade. Pick a frame, then pull.

The full EMBR look off versus on
OnOff

One node, EMBR at default · nothing dialled in

The emulsion

Change the film. Not the picture.

A baked look is a frozen answer — fast, portable, and fixed. You can stand in front of it or behind it. That’s the whole range.

01

How it sees

Spectral sensitivity

Film is an observer. Three layers, each sensitive across its own overlapping band, turning a whole spectrum into three numbers.

We trace those sensitivities off the published sheets — every stock gets an observer of its own. Your footage lands where an emulsion would have put it, not where a saturation move would.

That happens before any curve runs. Everything downstream is working with three numbers that were already decided.

02

How it responds

One stock, three layers

Then each layer builds density at its own rate. Three curves that start apart — the orange mask, before light arrives — and never line up after.

The dyes overlap too: each one takes a bite out of the others, and that unwanted absorption is the crossover.

Contrast, speed, toe, shoulder, crossover. Every one of them is a control.

03

How far it moves

One stock, its whole range

Twenty-four to start from. Each one traced off a published datasheet and fitted to a physical model, layer by layer — finished as it loads, before you touch anything.

Then move it. The field behind the line is every negative this one stock can become. It pinches to nothing at mid grey, because contrast is meant to bend the film, not re-expose the shot.

  • As it ships
  • Yours to author

Move one of those quantities and the rest of the film moves with it. The print takes a different density. Halation blooms off different values. Nothing gets re-applied — it gets re-developed.

Stocks you authored, behaving correctly as film.

Shapes only. The numbers ship inside EMBR.

The negative

Build the negative.

Start from an authored stock, then open the negative behind it and shape it as far as the image needs.

A portrait rendered through an EMBR-built negative: warm skin against a teal background, with large out-of-focus highlights across the frame.The frame
The EMBR Negative panel in DaVinci Resolve: an authored film stock chosen by category, with exposure, push and pull, color response, and further sections for negative contrast, dye crossover and dye saturation.The negative behind it

Built on the Kodak 5213 negative · printed through 2383

The negative you build is a real artifact. Keep it, or hand it to another colorist who runs EMBR and they load it in like any other.

Fair warning: it rewires how you think. The controls are real development decisions in the real order, and once it clicks you stop blindly moving sliders. Every change asks what a lab would ask. You start shooting and exposing with the negative in mind.

Module by module

01

Halation

Where it belongs, modeled the way it burns into film.

Halation off versus on
OnOff
02

Grain

Not a scan of anyone else's film. The granules are grown per dye layer and take their color from the dye your image actually has, so the grain moves when the negative moves. Here it is against the real thing: one frame on 16mm 200T pushed two stops, degrained clean, then EMBR's grain on that clean base at defaults. Same image, one variable.

Real film grain versus EMBR grain on the identical plate
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Film grainEMBR grain

DP Lukas Bryant

03

Bleach bypass

Silver retention as a look-building tool, authentic or creative. Crushed blacks and muted color the way the lab did it, or aggressive contrast that holds its color, crunching density instead of bending a curve, at the negative or the print stage.

Bleach bypass (authentic) off versus on
OnOff

DP Hudson Mendoza

04

Cast & Crossover

One hue everywhere is a cast. Hue that turns with tone is crossover, shadows drifting one way, highlights the other, the way coupled layers actually lean. View Curves draws it on the frame, so you see exactly what you dialed.

A graded frame with the View Curves overlay drawn on it: the red, green, and blue channel curves separating at the toe and shoulder, showing the crossover.

DP Christopher Murphy

05

Palette

Every hue in the frame pulled toward one scheme. Skin holds. No seams.

Palette harmonizer off versus on
OnOff

DP Hudson Mendoza

06

Pro Mist

A thin veil lifted off the whole frame. The exact weight, set per shot, not whatever glass you loaded.

Pro Mist · 100%
Pro Mist100%

DP Christopher Murphy

07

Petzval Lens

The old-glass swirl at the edge of the frame, the subject sharp in the middle of it. Field curvature as a dial, not a lens rental.

Petzval lens effect off versus on: the edges of a flower field swirl around a sharp subject
OnOff
08

Film texture

Softness isn’t lost detail. Sharpness, resolution, and acutance are three different things, modeled apart.

EMBRPress and drag to inspect

The Lioness · DP Sam Newton

09

Film gate

The perf punched where 8mm actually punches it, light blooming through it, the neighbor frames riding above and below. Show the whole strip or keep your frame; either way, every piece of it is yours to dial.

An 8mm frame in the film gate: the sprocket perforation with light blooming through it, rounded gate corners, and neighboring frames visible above and below.
10

Balance

Per-clip balance before the film starts. It reads skin to find true white, then seats exposure and contrast. And every view you need to nail it.

The EMBR view: The balanced output
BalancedSource
The EMBR view: Exposure in film stopsThe EMBR view: The tint, read from skin toneThe EMBR view: Anchor your pivot. Then set contrastExposure in film stops

Exposure read in film stops, with skin as its own band. Meter the frame like a negative before you grade.

The full index

Everything in the box.

You just watched a few of these work. The rest ship in the same tool. One pipeline, nothing else to buy.

The lens

  • Pro MistContinuous filter weight. The exact grade per shot, not the glass you happened to load.
  • Chromatic AberrationA real wavelength ramp across the frame, not a red-blue channel split.
  • VignetteLens falloff the film toe renders, never a painted edge.
  • Petzval LensThe old-glass swirl at the edge of the frame.

The negative

  • Film StocksAuthored negatives to start from, or build your own from the emulsion up.
  • Stock LibrarySave the negatives you build. Hand them to another EMBR colorist.
  • Push PullDevelopment, not a contrast slider. Contrast, crossover, and fog move together.
  • HalationRed bleeds off the highlights and nowhere else.
  • IrradiationLight scattering inside the emulsion, per channel.
  • GrainGranules grown per dye layer, colored by the dye that is actually there.
  • Film ResolutionSoftness and acutance as separate physics. Detail rendered, not lost.
  • Film Format8, 16, and 35mm. Everything spatial scales with the gauge.
  • Exposure PreviewFalse color in film stops: shadows, mids, skin, brights, clip.
  • Film SpeedThe emulsion’s ISO. Grain, softness, and halation scale together.

The color

  • BalanceSkin finds the white balance. Exposure seats. Every clip starts neutral.
  • Cast & CrossoverThe stock’s color rendition, shadow through highlight.
  • Film ColorTone-aware chroma: density, highlight wash, the path to white.
  • Bleach BypassSilver retained on the print, with the color held if you want it.
  • PaletteEvery hue pulled toward one scheme. Skin holds.
  • Digital to NegativeYour footage as film density, for any print LUT that expects a negative.

The machine

  • Gate Weave & BreathThe transport’s motion, two decorrelated bands. Never a loop.
  • Dust & SpecksSparse and per-frame, the way a gate collects it.
  • Film GateThe frame edge, true to the perf format.

The box

What you receive.

01

The film stocks, and the negative behind them

Authored stocks to start from, then the negative behind them: the curve, the per-layer response, the way density and color actually build on film. Shape an authored stock or build your own from the emulsion up.

02

The color tools, on their own

The contrast, exposure, and color from inside EMBR, broken out as slider-driven DCTLs you can drop into any node tree. Build your own looks from the same parts EMBR is built from. Color-managed and hard to break.

03

The placement map + your clip-level tree

A reference PowerGrade that shows where every piece belongs in the node tree — a map, not the product; the tool earns it on its own. Plus the balancing and shot matching node tree from real client work, ready to drop on any project.

04

The supporting files, the walkthrough, and the license

The Digital-to-Negative conversion preps your footage for any print LUT that expects real film negative, including the ones already in Resolve. Plus the walkthrough series, a mini course on the workflow, not just the tool: where each piece belongs and why. And a personal license for your own machines, with updates to your version.

Author’s note

  1. Repeatable grading isn’t applying the same look every time. It’s knowing where each decision belongs.

  2. The image should move like light: scene, lens, negative, print. When that order is wrong, halation pastes on, grain floats, and texture goes thin. That’s structure, not taste.

  3. Sometimes realism requires breaking that structure. EMBR knows where, and makes it land the same way, every time.

  4. EMBR carries the science. The physics, the order, the discipline: handled, and still yours to bend. Everything left in your hands is creative. The image and the intent stay yours.

    — JVKE

One-time purchase

Own it once.

Look development built on film physics. Start from an authored stock, build your own negative — it reads like film, not like a grade.

macOS only, for now

Lite and Pro both run on macOS today. The Windows build is close — leave your address and I’ll tell you the day it lands.

One email when Windows is ready. Nothing else.

Try it, then own it

The full Pro tool on your own footage, watermarked until it’s yours. No card — just an email.

Try it on your footage

EMBR Film FX Lite

The look

The look, for grading your own work. The same EMBR engine, curated to the core of the film pipeline — apply it, shape the stock, own it.

  • The core pipeline — apply it and the image is there
  • Three stocks — EXR 50D, Vision3 200T, Fuji Pro 400H
  • Balance + Hue — the two everyday DCTLs
  • Lite PowerGrade + the per-camera CSTs
  • Upgrade any time — pay the difference, never buy twice

$79

One-time · 1 machine

Get EMBR Lite

EMBR Film FX Pro

First access · 25% off

For client work that needs specifics — the fine control to fine-tune for real. Push any stock as far as it goes or build your own, then everything else film does to the image. The complete EMBR Film FX system.

Everything in Lite, plus

  • All 24 stocks, all the way open — per-layer response, spectral observer, curves, push/pull
  • Your own stocks — build, save, share as .embrstock
  • The Petzval lens effect — with chromatic aberration and vignette
  • Pro Mist at full strength — with the four glass grades: 1/8, 1/4, 1/2, 1
  • Deep texture control — grain, halation, irradiation
  • The full film gate — weave, perforations, frame lines
  • In-plugin primaries — lift, gamma, gain, offset per channel
  • The full kit — 14 more DCTLs, 3 grading PowerGrades, the walkthrough series

$375

$499

One-time · 2 machines

Get EMBR Pro

Lite hands you the look. Pro opens the negative. The full breakdown →

Running a facility or a team

We license per-machine studio seats, held by the organization.

jake@jvke.us

One-time purchase. Perpetual license, with self-serve seat moves — Lite on 1 machine, Pro on 2. Sold by Juice Pouch Labs LLC. · DaVinci Resolve Studio 18+ · macOS 13+ · Windows soon.

Kodak, Vision3, Portra, Ektar, and Gold are trademarks of Eastman Kodak Company. EMBR is not affiliated with, authorized by, or endorsed by Kodak. EMBR’s stocks are original emulations derived from published datasheets.

FAQ

No. A preset hides the decisions. EMBR is the order underneath them, the image moving like light from scene to lens to negative to print. Use the finish as-is, pull it apart, or lift single elements into your own grades. You get the destination and the discipline that got there, including the few places that order has to give for the image to feel real. The long answer is written down: how EMBR is built.

One-Time Purchase

EMBR

Authored by JVKE from years of client work and real grading workflows.

Launch Note

EMBR is out. From $79.

Own it once. No subscription.

Get EMBROr try it free on your footage